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Bacardi Silver wanted to promote its brand to the influential film making community in Los Angeles.
We used our existing relationship with the American Film Institute’s annual AFI Fest, the premiere international film festival in Los Angeles, to create a unique sampling opportunity for the malt beverage. The Bacardi Silver Late Night Lounge was an exclusive club held for the duration of the 10-day Festival, housed in a three story suite at the historic Hollywood Roosevelt Hotel. Through the Late Night Lounge, Bacardi Silver and other Anheuser Busch products were sampled by hundreds of VIP Festival guests and filmmakers each night, all of whom received a take-home Bacardi Silver gift bag and recipe booklet. |
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