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To promote Dodge’s national automotive sponsorship of the Wrangler National Finals Rodeo in Las Vegas, we created a six-market California radio promotion to send contest winners from each market to the Wrangler NFR.
We partnered with country radio stations who drew entries from on-air and on-line contestants for the three day/two night prize for two: roundtrip airfare, a stay at Harrah’s Las Vegas, and tickets to one of the most sought after sporting events around: the Wrangler NFR.
Our promotional partner, Wrangler, supplied the winners with Wrangler jeans, shirts, and Justin boots so that the contest winners would fit right in with the crowd at the Thomas & Mack Center. |
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