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To help brand Nestle’s Raisinets and Goobers as “America’s Movie Candy” and enhance its relationship with one of its key accounts, we created a multi market radio program, the Blockbuster “Pick of the Week..” Each week’s radio feature highlighted a different new DVD release and identified Raisinets and Goobers as the “Pick of the Week” sponsor. The radio program was cross promoted in store via POS at the Raisinets/Goobers display, and consumers were offered special pricing on the candy during the promotion. |
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