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To help the Northern California dealers solidify their relationships with Hispanic consumers, we created Cinco de Mayo and Fiestas Patrias radio promotion/event sponsorship campaigns for seven key markets.
Toyota is Presenting Sponsor of Cinco de Mayo & Fiestas Patrias festivals in the Sacramento, Modesto, Fresno, Stockton, Oakland, Santa Clara and Monterey-Watsonville markets. The programs included radio and television campaigns promoting Toyota’s sponsorship. On site, bilingual product specialists greeted consumers and provided information about the Camry, Yaris, Tundra and Tacoma on display at each event. |
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