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radio promotions | partnership marketing | retail programs
sponsorship sales |
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Work primarily on a project-by-project basis instead of as an AOR.
Focus on delivering specific results against a specific marketing objective.
Create customized marketing programs that move people and product.
Develop powerful turnkey promotions from concept through implementation and on to the recap.
Leverage our internal resources and our external relationships in pursuit of your marketing goals.
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We build and execute customized radio marketing programs to address our clients’ unique goals.
We go beyond traditional radio advertising to create a radio promotion that is integrated with field, retail, or on-line elements to move people and product.
Even for a national promotion, we bring a cohesive focus to the strength and resources of RadioWave to execute on a local level where sales happen. This includes:
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- The support of local radio station management
- The support of local station promotions departments - who know their markets
- A local execution team, either through RadioWave or a local radio station
- Ability to secure hyperlinks to your web site from station web sites
- Regular access to RadioWave and radio station production studios
- Vast experience in customizing radio station events for clients
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Our promotions gain extra sizzle when we match the perfect partner with your product or service.
By effectively structuring and leveraging the strengths of each partner, we create synergistic opportunities that stretch marketing dollars and build brand equity.
Through our wide-reaching network of contacts we procure partners in entertainment, technology, travel, automotive, restaurants, packaged goods, recreation, and more to find the best demographic and psychographic match for your product and promotion.
The alliances we form for our clients enhance their overall business, providing additional and sometimes non-traditional exposure for their product and giving them a leg up on the competition.
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We create retail manufacturer-driven programs that can assist in leveraging incremental in-store display, placement in a retailer’s circulars/mailers, and point of purchase display.
All of our retail marketing opportunities are designed to create mass exposure and move product.
While not all of our retail programs use radio, we have found that adding radio to communicate a manufacturer’s program is consistently viewed by retailers as a valuable tool for driving consumers into stores.
The power of radio makes it the ideal traffic builder for a retail campaign:
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Radio reaches 93% of consumers weekly.*
82% of adult consumers listen in their car each week.*
Radio is the #1 medium closest to the point of purchase**:
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63% of Adults 25-54 are exposed to radio within one hour of their largest purchase of the day – a figure far and away the largest for any medium.
*Arbitron Company 2007, **Media Targeting 2000
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We provide sponsorship services to our clients to help them increase sales, target specific markets, facilitate customer loyalty, and enhance brand image.
Taking advantage of unique and appropriate sponsorship opportunities can be one of the most important elements that we integrate into a client’s overall marketing campaign.
Our clients understand that consumers who attend a certain event can develop a loyalty and emotional connection to that property -- a connection which, in turn, which can be transferred to their brand.
We have access to a vast array of sponsorship opportunities across the country and will work with appropriate properties to create as much value for your brand in the most cost effective way possible.
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