MTC

We planned and executed a multi-media campaign to help Northern California's Metropolitan Transportation Commission launch its cell phone call box service: 511 Freeway Aid.

Our marketing was targeted to residents of the nine San Francisco Bay Area counties, informing them that they could dial 511 using their cell phones from the safety of their vehicles, and receive roadside assistance.

Our team negotiated significant value-added support from our 20 radio station partners including 511 Freeway Aid web banners on stations' websites and distribution of informational flyers to consumers at over 25 area events. Additionally, we secured a public affairs interview with an MTC official that was broadcast over six San Francisco radio stations during the campaign.